https://www.youtube.com/watch?v=Rx_tFRK4XvE
Torvill and Dean inspire ‘Asda on Ice’ Christmas campaign
The campaign has been dubbed ‘Asda on Ice,’ with a 60-second ad, which will run from November 5, sitting at its heart.
The spot follows a family gliding through a series of Christmas moments; from the school Christmas play to festive dinners and the office party. The whole thing plays out to Boléro – made world-famous by Jane Torvill and Christopher Dean’s 1984 Winter Olympics routine.
Asda, and its creative agency Havas, even hired three-time Dancing on Ice winner and the show’s current associate creative director, Daniel Whiston, to choreograph the advert.
“Given families were forced to put Christmas ‘on ice’ last year, we thought it was only right we did the same this time around – literally,” said Vicki Maguire, chief creative officer at Havas London.
Torvill & Dean continue to be involved with the UK TV series "Dancing on Ice" - a new series is getting ready to start. One of the "professionals" will be Mark Hanretty who has been providing some ISU commentary during the GP series.